Source: Pew Research Center, The American Middle Class Is Losing Ground
Chart Credit: Alyson Hurt/NPR
“The most successful man-made thing in the history of humanity, to date, is a platform called Facebook. It has assembled a community as vast as Christianity, bigger than Islam or China. In addition, it can target inside this community with unprecedented accuracy. The result is a robust and efficient complex … that takes rubles.”
– Scott Galloway, Founder of L2 & Professor of Marketing at NYU Stern School of Business
This stat came from Scott Galloway’s Annual Letter From Planet Earth. I highly recommend checking it out (all the way to the end).
Google Trends is a tool offered by Google that shows how often a particular query is made over a set period of time. The vertical axis in the graphs Google Trends produces shows how often a term is searched for relative to its total number of queries, and the horizontal axis plots a time period determined by the user.
This post uses Google Trends data to take a look at the search query volume for Nicolette Scorsese.
Since 2004, search demand on the query [nicolette scorsese] consistently increases around December when searchers are no doubt watching her movie. Demand for [nicolette scorsese] peaked in 2015, but it went down again the following year (its lowest point since 2012).
To put this demand into perspective, here is Ms. Scorsese’s query volume in comparison to the query volume for Juliette Lewis. Ms. Lewis played Audrey in Christmas Vacation. She is still an active actress, and she’s also the front-woman for the band “Juliette & The Licks”.
Since 2010, Ms. Lewis’s demand has regularly exceeded that of Ms. Scorsese. Demand for [juliette lewis] is represented by the red line, and [nicolette scorsese] demand is the blue line.
Ms. Scorsese’s query volume has consistently been trounced by the search volume for the movie that made her semi-notable. Demand for [national lampoon’s christmas vacation] is represented by the red line, and [nicolette scorsese] demand is the almost flat blue line.
However, Ms. Scorsese’s query volume has crushed that of Mae Questel, the actress who played Aunt Betty and was the voice of Betty Boop.
Demand for [mae questel] is represented by the red line, and [nicolette scorsese] demand is the blue line.
What Does This Data Tell Us?
Nicolette Scorsese had several other roles outside of Christmas Vacation, but she was typecast, playing “Fantasy Lover” in 1993’s Boxing Helena and “Busty Barmaid #2” in NYPD Blue. She retired from acting in 2000. However, as long as Christmas Vacation exists and there are dudes who use the Internet, there’s no doubt her search demand will keep spiking every December.
[nicolette scorsese] and [national lampoon’s christmas vacation] are significantly less popular than [bacon], which is represented by the line in red.
Nicolette Scorsese is not related to the more famous Scorsese.